![]() ![]() You can use this option if you use Firebase, or if you use a third-party app analytics provider. Conversions are tracked automatically from Google Play, and you don't need to add tracking code to your app.įirst opens: For both Android and iOS apps, you can track the first time someone who clicked your ad opens your app after installing it. There are a couple of different ways to track this:ĭownloads from Google Play: For Android apps, you can track when someone who clicked your ad downloads your app from the Google Play store. App installs: Conversion tracking can measure how effectively your ads are leading people to install your mobile apps.You can track a variety of conversions for both Android and iOS apps: Types of mobile app conversions you can track ![]() Keep an eye on updates from Apple to learn more and to learn any steps you can take. We recommend that you use Google Analytics for Firebase SDK, as Firebase SDK automatically integrates with SKAdnetwork, Apple’s framework for campaign measurement that adheres to these new privacy measures. These may impact your conversion tracking in Google Ads. Note: New privacy measures are in place for iOS 14 users. ![]()
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